Offline Marketing Coordinator
Minimum 2 years of experience is mandatory in the field of marketing.
Bachelor’s degree in marketing/ communications or have experience in related fields.
Target oriented and detail oriented.
Must have strong analytical skills to analyze metrics and create reports.
Strong proven leadership.
Ability to comprehend and interpret competitor strategies and consumer behavior.
Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
Knowledge of traditional and digital marketing and content marketing.
Have marketing skill in offline marketing (billboard, car advertising, etc) and are familiar in planning, calculate ROI.
Having connections with offline marketing vendors is a plus.
Assist in the development and implementation of the company’s brand strategy
Evaluate and monitor offline campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
Support the marketing department's initiatives with the planning, executing, and tracking of marketing activities such as billboard ads, car branding, and videotron
Provide market research, forecasts, competitive analyses, campaign results, and buying habits in order to create new products or improve existing offerings
Develop and manage all internal communication systems and Identify opportunities for continuous improvement in the marketing department
Create, maintain and strengthen the organization’s overall brand through all media avenues.
Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
Collecting customer feedback about existing products and services
Continually develop new skills and expertise in communication and media planning
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Implement marketing plans that include print, broadcast and online content.
Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.